Few things shock the conscience quite like predatory commerce. Unfortunately, this practice seems to rear its ugly head again and again in new and ever more imaginative ways. Take for example the new offering from Yamamoto Corporation, a swimwear company from Osaka, Japan – anti-radiation underwear.
In the wake of Fukushima disaster, and in a country racked by fears of radioactive waste and poisoning, Yamamoto’s new underwear line is in the worst possible bad taste. Moreover, it’s a fraud, according to this article from Forbes. A company announcement states that their new underwear is capable of blocking “nearly 100 percent of beta rays.” According to Forbes, just about any clothing any of us have on is capable of blocking beta rays just as effectively – it’s the gamma radiation that has everyone in and around Fukushima worried. And, there aint no underwear on Earth capable of blocking gamma radiation, unless it is made of some very thick lead or, perhaps, concrete.
On a serious note, however, we should all be more concerned about the radiation situation in Fukushima, Japan. Here is a map showing radiation levels in and around Fukushima.
As Forbes points out, no where on this map would Yamamoto’s underwear make a person safe from radiation. You can read the full Forbes article here.
- In the wake of Fukushima, radiation-proof underwear (springwise.com)
- Lead-based underwear designed in Japan to help fight Fukushima disaster (thesurvivalplaceblog.com)